Min Choe
Chief Executive Officer
The company behind Tso Chinese · Austin, Texas
Tso nice to meet you.
We cook Chinese-American takeout in five Austin-area kitchens and deliver it ourselves, with our own drivers and software we wrote. This site is the story of how that happened.
Hop on. I'll drive.
5
kitchens in Austin and Round Rock, all takeout and delivery.
2017
The first Tso opened on August 23 and made a profit in month one.
$1
is what Tso keeps of each delivery fee. The rest, and the whole tip, go to the driver.
0
hidden fees. The price on the menu is the price you pay.
Our story
The route so far.
Eight stops, from one restaurant in West Austin to kitchen number five. Crabigail knows the way.
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1West Austin
2005
Min and Jenna Choe open their first Chinese restaurant in West Austin. They like the business enough to open several more, and to have three kids along the way.
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2Tsoftware
2016
The plan is takeout and delivery only, with no dining room. Min asks Angell Tsang to find the software to run it. Nothing off the shelf can, so the budget goes from $30k to $300k and the build takes a year, not two months.
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3Tso Cherrywood
2017
The first Tso opens on August 23 and turns a profit in its first month. In 2018, its first full year, it sells $1.56 million of food, nearly double the plan. The best seller is the dish we're named after, General Tso Chicken.
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4Tso Arboretum
2019
Kitchen two opens September 14 in a quiet northwest Austin shopping center. A kitchen that delivers doesn't need foot traffic. We buy 2020 Toyota Corollas, wrap them in Tso graphics and start meeting the new neighbors.
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5#tsogiving
2020
Schools close and families need dinner. We give away $40,000 of food at a curbside drive-through in April, send $50 in meal credit to each of 1,000 teachers in May, and keep going.
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6Tso South Congress
2021
South Austin kept asking, so kitchen three opens there on November 17. A mural of the Austin map covers the wall.
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7Tso Round Rock
2023
Our first kitchen outside Austin opens on February 1. The grand opening is packed, and dragons show up.
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8Tso Menchaca
2025
Kitchen five opens April 18 at 1824 W. Slaughter Lane with induction woks and walk-in kiosks. Opening day has a lion dance and personal fortunes. High five to number five.
The crew
Four founders and one crab.
Angell Tsang
Chief Technology Officer
Jenna Choe
Chief Culinary Officer
Eunice Tsang
Co-Founder
Crabigail
Delivery Master
Backers
Our advisors include former leaders of Whole Foods and Wendy's and the founders of Torchy's Tacos and Tiff's Treats.
- Walter Robb · Former Co-CEO, Whole Foods
- Dave Near · Former COO, Wendy's
- Mike Rypka · Founder & CEO, Torchy's Tacos
- Leon Chen · Founder & CEO, Tiff's Treats
- Brett Hurt · Founder, Bazaarvoice and data.world
- Eric Silverstein · Founder, The Peached Tortilla, Bar Peached and Peached Social
- Brian Spaly · Founder, Trunk Club and Bonobos
#tsogiving
Since 2020 we've handed out free curbside meals, fed teachers, winter-storm crews and summer campers, and in March 2025 your crab rangoon orders raised over $3K for Amplify Austin Day.
See every #tsogiving drive
Careers
Come cook with us.
We hire cooks, order specialists, store managers and drivers. Drivers average $8 an order, paid weekly, plus $2 in Tso food credit for every delivery.